West End stars join Boris Johnson on ‘Perfect Day’ campaign

Each will speak about their ideal West End day, while there will also be a series of prize draws and suggested itineraries.

The campaign comes in the wake of comments from some business owners, including theatre producer Nica Burns, that the West End suffered a sharp drop in footfall during the Games.

Speaking about the campaign, Johnson said: “The Olympic Games gave us a fantastic opportunity to showcase what London has to offer and we need to build on this success and show why the capital is the best big city on the planet to live, visit and do business in.”

Daniel Astaire, chairman of the West End Partnership which is behind the campaign, added: “The Games have been a platform to demonstrate how easy London is to navigate around and do business in. It will be the cue for London to attract international events and conferences like never before.

“As a tourist destination, the West End has also shown that nobody does it better in terms of the offer of shopping, entertainment and culture in one place. Visitors from both here and abroad are going to come back in numbers to stay in hotels, eat in bars and restaurants and go to the theatre.”

For more information see www.westendlondon.com.