Lin Manuel Miranda’s musical opens in the West End next year
Producer Cameron Mackintosh has told The Telegraph that he is looking into ways to stop ticket touts from buying up Hamilton tickets when they go on sale.
Talking to Dominic Cavendish, Mackintosh said: "I’m putting all my efforts into finding a better way of ensuring that the price originally set for a ticket remains the price you actually do pay.
"We’re going to stop resale except in genuine circumstances where someone is ill or can’t come and the only permitted resale will then be via the theatre."
The Broadway production of Lin Manuel Miranda's musical has been blighted by touts – known as 'scalpers' in America – with an estimated $12,500,000 a year being lost to unauthorised sellers.
Other popular productions, including Harry Potter and the Cursed Child and the Barbican's Hamlet starring Benedict Cumberbatch, have recently taken steps to avoid losing out to ticket touts.
Talking about Harry Potter, producer Sonia Friedman said recently: "Our priority is to protect all our customers and are doing all we can to combat this issue.
"We have already been able to identify, and refuse entry to a significant number of people who purchased tickets through resale sites and will continue to track down touts and refuse entry to anyone who has knowingly bought a ticket from a tout through the secondary market."
Re-selling tickets is not illegal in the UK, but producers are at liberty to refuse admission to anyone who has purchased tickets through unauthorised sellers.
Hamilton opens at the Victoria Palace in October 2017.