Add2Cart

“Buying an outrageous amount of new clothes every week it’s the most effective mood stabiliser I’ve been on.” Charissa is grappling with her excessive drive to buy and the impending need to slow down. She’s heard fast-fashion is killing the planet, yet she can’t help but click ‘add to cart’. A young woman trying to stand out in the overwhelming social-media sea of hauls, humble brags and spon-con. Add2Cart is a playful exploration of the very real tensions between sustainability and consumerism in the fashion world, and contemporary culture – a subversive exploration of pink, pop music and (recycled) plastic.