“We’ve got another 10 minutes before shit really hits the fan.” In the Downing Street Press Office an emergency meeting has been called. The Prime Minister has been ad-libbing on live tv (again) and his words are going viral. There are accusations of islamophobia, and demands for an apology; but as the team debate what to do next, it’s already too late. His words have found their way to dinner parties, bus journeys and newspaper columns across the nation – and not everyone is angry.