Founded in 1996 to connect the theatre industry with a mass consumer audience, WhatsOnStage.com is the UK’s biggest and best dedicated theatre website. It is ranked number 1 in the UK by Alexa and number 2 by Hitwise amongst all performing arts websites, and named one of the top 100 arts tweeters by The Times. In addition to ticketing, WhatsOnStage.com is the trusted source for theatre information and editorial content. The website comprises a listings database of some 5,500-plus performances nationwide at any time, unrivaled theatre news, reviews, photos, interviews, gossip, blogs and features, as well as video, user-generated content and lively discussion boards. The audience represents the country’s most avid theatregoing and arts-loving demographic available online.
WhatsonStage founded and presents the annual WhatsOnStage Awards. Now in their 13th year, the WhatsOnStage Awards are the only major UK theatre awards decided across by the public, with over 60,000 people voting each year. The company also runs the WhatsOnStage Theatre Club and hosts year-round events to major new West End productions, including post-show Q&As with the stars and creatives, which enhance the theatregoing experience for all involved.
WhatsOnStage Ltd was acquired in January 2013 by TheaterMania.com, Inc., the leading US-based theatre content, ticketing and services company. The merger of these two renowned theatre brands forms the first dedicated transatlantic digital theatre media group, serving the world’s two great theatre capitals, London and New York, and markets throughout the United States and United Kingdom. Under our new ownership, the WhatsOnStage.com website was relaunched in June 2013. Major investment has been made in the new site, which is based on a robust, scalable platform that has been custom-built for theatre ticketing, show listings and content. This platform has been developed by TheaterMania and road-tested to huge success in the Broadway and nationwide US markets.