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Get Into London Theatre goes on sale today, backed by The Ticket Factory

The annual new year, discount tickets promotion - organised by the Society of London Theatre - is now in its 13th year

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The annual Get into London Theatre promotion is backed by mayor Boris Johnson

The annual, new year promotion, Get into London Theatre, returns next month. Discount tickets to over 50 productions go on sale today care of GILT's new ticketing partner, The Ticket Factory (who also happen to be one of the sponsors of the 2014 WhatsOnStage Awards).

Organised by industry body the Society of London Theatre (SOLT), Get into London Theatre is now in its 13th year and runs from 1 January to 13 February 2014.

London mayor Boris Johnson commented: "Get Into London Theatre is a fantastic opportunity to get your hands on some great value tickets and experience why our theatre is the envy of the world … It'll be a fabulous curtain raiser for 2014."

Tickets are discounted to £10, £15, £25, £35 or £40, with no booking or postage fees.

West End musicals taking part in 2014 include Jersey Boys, Mamma Mia!, Stephen Ward, The Commitments, The Lion King and From Here To Eternity. The promotion extends beyond the West End to numerous venues across the capital, including the Old Vic, New Wimbledon, Sadler's Wells and the Barbican.

Tickets go on sale at 10am on Tuesday 10 December 2013 online at www.getintolondontheatre.co.uk.