BBC launches year-long Get Creative campaign

The BBC has launched a major campaign to "challenge people to get creative", backed by figures including Judi Dench, Kate Moss and Frank Skinner.

The initiative, which sees the BBC partner with over 100 cultural organisation across the UK, comes in the wake of the Warwick Commission's Enriching Britain report, calling for more action to increase access to the arts.

Get Creative, which launches with a day of free activities at venues across the country, is described by the BBC as a "year-long celebration of British arts, culture and creativity".

Director general Tony Hall said: "The BBC works best when it works with others. We're linking with more organisations than ever before to launch Get Creative and we've got some great British talent involved too."

The campaign, which will be reflected in a range of programming across BBC TV and radio, will culminate with a finale weekend in February 2016 showcasing the creativity of the nation and reflections on the year.

Hall added: "What I hope we can offer the campaign – and it's something only the BBC can offer – is the ability to reach people everywhere. To inspire everyone to make art or do something creative."

For more information on Get Creative, click here