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AudienceView acquires WhatsOnStage

The acquisition includes WhatsOnStage and Theatermania media brands.

AudienceView, a leading provider of software solutions for the live events marketplace, has announced the acquisition of WhatsOnStage, OvationTix and parent company TheaterMania.

In addition to bolstering product investment in both the OvationTix and AudienceView platforms, AudienceView will also be building innovative solutions that will be shared across both offerings. Furthermore, AudienceView's customers will benefit from the significant audience reach, event listings, and multimedia content provided by and WhatsOnStage and TheaterMania.

WhatsOnStage COO Sita McIntosh said: "It's an incredibly exciting time to be at WhatsOnStage. With our new owners on board I look forward to developing and growing the WOS brand which is already the UK's biggest and best dedicated theatre website. We have a loyal, hardworking and dedicated team who are all thrilled to join the AudienceView family."

Gretchen Shugart, CEO of TheaterMania and now President, Arts and Culture of AudienceView said: "AudienceView and TheaterMania have long shared a common vision and passion to help entertainment organizations build devoted communities and fulfill their missions.

"We are excited to be aligned with an organization that understands the industry that we serve and has aggressive plans to invest in our products and offerings to drive even more success for our clients."

Mark Fowlie, CEO of AudienceView said: "With TheaterMania now part of AudienceView, we are the most dominant and compelling solution provider for live events and entertainment organizations worldwide.

"We are committed to serving all of our customers and will continue to invest aggressively in innovative solutions and other business combinations to support them."