West End theatres see 'huge' surge in ticket sales following Adele concert cancellation

This left thousands of fans who had travelled to London for the concert with a free evening, many of whom descended on the capital's West End. Ryan Woods of London Theatre Bookings said it was 'the busiest Saturday of the year', claiming that 90 per cent of tickets for West End shows had sold-out by 7pm. A video posted on his Facebook account showed vast queues at each the company's Leicester Square booths.

Box office staff at Motown the Musical said that demand for tickets was greater than usual, with premium house seats being snapped up as soon as they were released.

Many disappointed ticket holders – who are yet to be informed whether the concerts will be rescheduled – took to Twitter to say they had swapped a night with the "Hello" singer for shows including Annie, Bat Out of Hell and Half a Sixpence:

When Adele cancels her concert finale… #Annie #musical #london #nextbestthing https://t.co/T7M2xJTCTJ pic.twitter.com/osNAfKCwPR

Watching @WICKED_Musical in London and I think alot of people here were supposed to be at @Adele tonight

When @Adele cancels on you (get well soon love) – you find an alternative right? Yes. Bat out of Hell the Meatloaf musical. Almost the same

Shame couldn't see Adele yesterday but 'Beautiful' at the theatre was brilliant!

Disappointed not to see @Adele , but Half A Sixpence at the Noel Coward Theatre more than made up for it. #halfasixpence #standingovation pic.twitter.com/yy2had8AEC