Cedric Neal to star in Personality: The Lloyd Price Musical

Cedric Neal will lead the London stage debut of Personality: The Lloyd Price Musical.

Following a run in Chicago and a showcase in London in 2024, the new musical will be presented in concert later this year.

Known for such hits as “Personality,” “Lawdy Miss Clawdy,” and “Stagger Lee,” the piece celebrates the life and career of Lloyd Price. Price was a pioneering figure in rock ‘n’ roll, and became the first teenager to sell over a million records after founding his own label.

The piece has a book by B Jeffrey Madoff, who is also the lead producer, and will be directed by Sheldon Epps. Choreography is by Edgar Godineaux, musical supervision is by Shelton Becton and UK casting by Pearson Casting.

Neal is set to play the title role and commented, “Lloyd Price’s story is not just about his hits; it’s about perseverance, talent, and the power of music to bring people together. I’m honored to be a part of sharing his legacy with audiences.”

Director Epps added: “Almost everybody knows his music, but very few know his name. And even fewer know his story. Personality brings both to the stage, introducing the man who changed the world through his songs. He is a true unsung hero who influenced many generations on his own and touched the lives of many other great entertainers during his remarkable decades-long career. It has been a great honor to bring his story to the stage, and audiences have responded with gratitude, enthusiasm and the desire to know even more about this wonderful artist.”

Madoff met Price through a mutual friend who recognised their connection and asked him to produce a documentary about the musician’s life.

He explained: “As I got to know more about him, I discovered a fascinating life that nobody knew about. It was a story that was important to tell, and it needed the intimacy and energy that only live theatre can deliver. It had to be completely honest, showing both triumphs and struggles.”

After telling Price he wanted to write a play about his life, he responded: “The truth needs no defense. Tell the story.”

The musical is executive-produced in the UK by Tegan Summer Theatricals, while general management is by New Road Theatricals.

Personality: The Lloyd Price Musical will play at the Southbank Centre’s Queen Elizabeth Hall for two performances on Saturday, 11 October. General booking opens Friday, 8 August at 10am.