Producers of The Book of Mormon have announced that all seats for the first preview performance at the Prince of Wales Theatre on 25 February will be sold for £20. And, following the success of the scheme on Broadway, they will also hold a daily £20 ticket lottery at each performance.

The preview tickets will be available from 12 noon on Friday 8 February 2013, and must be purchased in person from the box office at the Prince of Wales on a first come first served basis.

The lottery tickets - which must be applied for in person at the box office two and a half hours prior to every performance - will be available from 26 February.

"We know how hard it's been for some people to get tickets," said the show's co-creator Trey Parker. "The lottery helps us give our fans a great chance at seeing the show."

The Book of Mormon comes from South Park creators Trey Parker and Matt Stone, and Avenue Q co-creator Robert Lopez. The show, which won nine Tony Awards including Best Musical, follows a pair of Mormon boys sent on a mission to a place that's a long way from Salt Lake City.

Directed by Casey Nicholaw and Trey Parker, The Book of Mormon stars Gavin Creel and Jared Gertner (pictured) as Elder Price and Elder Cunningham, alongside Alexia Khadime, Stephen Ashfield and Daniel Buckley.