Friedman & ATG Aim for More Transatlantic Musicals???
By Editorial Staff
• 3 Apr 2007
• West End
We hear it’s busy busy busy in Sonia Friedman’s offices these days – and we can’t wait to hear official news of the first fruits of all that busyness. Friedman has recently expanded her production company with the aim of mounting more large-scale events, such as commercial West End musicals. She has appointed two new staff members - Lisa Makin (who has joins Sonia Friedman Productions from the Royal Court) and Pam Skinner (formerly of Really Useful Group) - in the newly created roles of creative producer and head of production to "drive expansion forward". According to Friedman, the West End’s most prolific play producer: "I remain totally committed to producing more plays and dramas in London and New York and will stay as closely involved in all the work as ever, but now is the perfect time to develop our work further." Friedman is keen to take on more commercial musicals such as The Woman in White, which she produced in the West End and on Broadway, as the company develops. She’s currently represented in the West End by the revival of Sixties farce Boeing-Boeing at the Comedy Theatre, and plans to take it and her other recent multi award-winning hit, the premiere of Tom Stoppard’s Rock 'n' Roll, within the next 12 months. Those transfers will be helped by SFP’s efforts with the Ambassador Theatre Group, of which SFP is a subsidiary. They’ve set up a New York office and hired US movers and shakers David Lazar and Peter Kavanagh as chief executive and business affairs director respectively. ATG managing director told Variety that the New York office will act “as an import-export gateway”.
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