Gloria, a retired actress, runs away from her husband to start up a fancy dress shop. Shortly after, her husband goes missing. Gloria’s son is concerned, but Gloria has more important things to deal with: flies, rats and a clown costume that just won’t come clean. Isolated inside her own shop, an old-fashioned telephone is Gloria’s only link to the outside world. But as much as she tries to keep reality out, and live in denial, the damp smell from the large cellar beneath the building is a constant reminder of her past. The Madhouse, Fancy Dress and Party Shop is a fun-house ride into the mind of a woman with dark secrets hidden inside a clothes trunk.