AudienceView unveils embedded marketing suite integrating ticketing, marketing and data

AudienceView, a global leader in event and experience commerce (and WhatsOnStage’s parent company), has announced the launch of a new marketing suite.

Powered by Audience Republic, it is positioned by AudienceView as the next milestone in the organisation’s mission to help live event operators grow their audiences.

According to AudienceView, disconnected ticketing and marketing systems have long resulted in missed opportunities, fragmented workflows, and operational inefficiencies. This new platform – now featuring Audience Republic’s marketing engine – solves this challenge for live event marketing teams.

“Ticketing and marketing belong together,” said AudienceView CEO Eric White. “Disconnected and weakly integrated systems have held our industry back for years. By embedding Audience Republic’s world-class marketing automation capabilities into our platforms, we’re empowering box office and venue marketing teams to operate smarter, faster, and more collaboratively, unlocking new levels of revenue, engagement, and loyalty.”

According to this week’s release, Audience Republic marketing capabilities, embedded within AudienceView’s ticketing and fundraising platforms, can allow live event organisations to:

• Gamify data capture campaigns, presale registrations, and targeted communications that maximize reach and ticket sales conversion.
• Better segment CRM data to more deeply target by audience demographics and purchase intent.
• Create vibrant digital marketing campaigns.
• Easily deliver email, SMS, and social campaigns with all the right data and tools, all in one place.
• Automate customized marketing journeys based on fan behavior, ensuring every message is timely and relevant.
• Measure campaign impact on actual tickets sold.

AudienceView has stated that Audience Republic’s digital marketing tools, within AudienceView’s live event ticketing platforms, is a major step forward in the company’s journey to becoming the leading end-to-end event commerce platform.

This embedded marketing suite follows AudienceView’s introduction of payment and fraud capabilities. Now, organisations can manage ticket sales, payments, fraud protection, and advanced marketing workflows from a single, unified platform and partner.

“This is an incredibly exciting milestone for AudienceView and the entire live events industry,” said Jared Kristensen, CEO of Audience Republic. “By investing in Audience Republic’s proven marketing technology suite, we’re solving one of the biggest pain points live event operators face. We’re not just embedding systems – we’re transforming how organisations grow their audiences and drive results.”