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At the 2004 Superbowl, in what was later described as ‘a wardrobe malfunction’ and branded as ‘Nipplegate’ Justin Timberlake exposed Janet Jackson’s breast and nipple to a huge live TV audience for nine sixteenths of a second. The incident caused a furore that impacted heavily on Jackson and undoubtably damaged her career. Her music was blacklisted, her 2004 Grammy Awards invitation revoked and plans for Jackson to star in a Hollywood film were abandoned. Conversely Timberlake was welcomed at the Grammy’s and suffered little negative backlash.