Just 18 months after unveiling its launch development plans (See News, 13 Feb 2004), Sam Mendes’ post-Donmar Warehouse production company is re-branding itself. Effective immediately, Scamp Film and Theatre Ltd - which Mendes founded with his former Dormer executive producer Caro Newling and Pippa Harris – will now be known as Neal Street Productions Ltd. A spokesperson told Whatsonstage.com that Neal Street had always been the first choice name as the physical location in London’s Covent Garden (where the Donmar has its offices, nearby the theatre itself, and where the new company is also based) has long been “close to the hearts” of both Mendes and Newling. Apparently, the name wasn’t available earlier but as soon as it became so, the team “snapped it up”. The new name also helps as there had been some confusion with an existing theatre company and a broadcaster that were also named Scamp. Perhaps the new name will also signal better fortunes for the company in future. Scamp’s inaugural stage project, the European premiere of David Lindsay-Abaire’s play Fuddy Meers, closed after less than a month in the West End last year (See News, 7 Jun 2004). Upcoming theatre projects, including a Broadway musical of Shrek, seem more promising (See News, 15 Oct 2004).