Say Sorry to the Lady is all about the Great British cult of apology. Why do we say sorry when we don't really mean it? Why don't we say what we're really thinking? And can it really be true that the average Brit apologises - according to one survey - 1.9 million times in their life. In a show based on her experiences as a parent, daughter, feminist, self-consciously middle class person and reformed serial apologiser, Viv Groskop argues that enough is enough: it's time to say sorry to the lady once and for all. And this time you had better mean it.