Whatsonstage.com’s own Big Debate surveys have delivered similar findings, but now pollsters MORI’s own research appears to bear it out – theatregoers’ views of the West End are in decline. According to MORI’s survey of 7,000 audience members at 45 different theatres, while 70% said they were still generally “very happy” with West End performances, that figure had fallen by 7% since a similar survey conducted in 1997, while general satisfaction fell from 65% to 61%. Contrary to the generally accepted belief that American tourism has fallen away, the new survey shows that visitors from the US now make up 17% of the West End audience as opposed to 9% six years ago. At the same time, the proportion of the theatregoing audience hailing from Britain fell by 10% to 73%.