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National & Phil McIntyre Kickstart Price Reductions???

By • West End
According to the Sunday Times, the National Theatre has plans to lower prices across the board in the Olivier, the South Bank complex's largest theatre. For four months next year, incoming artistic director Nicholas Hytner is hoping to reduce seats (normally priced up to £33) to just £10 in order to encourage more young people to attend. The move comes on the back of the NT's recent five-month Transformation season in the Lyttelton, which featured much cheaper seats for new works aimed at younger audiences. At the same time, Phil McIntyre Productions is experimenting with price reductions on two of its big-budget West End musicals - We Will Rock You at the Dominion Theatre and Our House at the Cambridge. Spurred on following a lower prices campaign waged by the Independent arts columnist David Lister, those shows are offering best available seats for just £11.50 for two performances only: 2 December at 7.30pm for We Will Rock You and 6 December at 5.00pm for Our House. If you're interested, call the relevant box office (Dominion 020 7413 1713, Cambridge 0870 890 1102) and quote "the Lister experiment".

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