Speaking of corporate sponsors, RSC artistic director Michael Boyd also said at today’s press conference that current partners at management consultant firm Accenture had revolutionised the Royal Shakespeare Company’s understanding of its audiences in Stratford. So much so that it “almost feels a bit like Big Brother … we practically know the colour of their underpants”. Aside from their undergarments, Accenture data has also revealed that 75% more tickets were sold to under-30s this year than last year and that three times as many families are attending Stratford productions as in the past.