After finishing third in the hunt for Joseph on TV’s Any Dream Will Do, 18-year-old Lewis Bradley’s chance of playing the lead in Joseph and the Amazing Technicolor Dreamcoat seemed to have disappeared. But all is not lost for Lewis. We hear he may soon be joining Any Dream winner Lee Mead in donning that colourful garb at the West End’s Adelphi Theatre. In order to meet demand for tickets – booking has already been extended through to June 2008 with the box office advance reportedly in excess of £15 million less than a fortnight after opening night (See WOS TV, 18 Jul 2007) – show producers Andrew Lloyd Webber and Bill Kenwright plan to add an extra matinee. That would bring the weekly performances to nine per week, of which Mead would helm seven and Bradley the other two.

Lewis isn’t the only Any Dream Will Do contestant celebrating these days. Fifth-place finalist Craig Chalmers will headline Kenwright’s new tour of Lloyd Webber and Tim Rice’s Biblical musical (See News, 5 Jul 2007), fourth-place Ben Ellis is lined up to play Link Larkin in the West End premiere of Hairspray and second-place Keith Jack is planning on releasing an album. Far from being a “Close Every Door” situation, these reality TV contestants seem to be having all doors and windows thrown open wide to them.