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Dancers Must Disrobe for Art & Advertising???

By • West End
So much for artistic license. The Advertising Standards Authority has upheld a complaint against Phoenix Dance Theatre, the experimental troupe based in Leeds who recently staged a season. A theatregoer from Surrey complained that the leaflet for the company's recent season at London's Sadler's Wells - which showed a naked male and female dancer - was misleading because, in performance, the dancers are fully clothed. Phoenix argued that the picture "illustrated the prowess of the dancers" and that using a generic image to represent the company as a whole was conventional in advertising dance. The ASA did not agree and sided with the complainant in concluding that, based on the leaflet, theatregoers had every right to expect nudity.

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