Producers of the musical American Psycho, which premieres at the Almeida Theatre in December, have launched a 'Kickstarter' campaign to raise additional funds for the production.
The show, adapted from the 1991 novel by Bret Easton Ellis, is composed by Tony and Olivier-Award winner Duncan Sheik (Spring Awakening) with a book by playwright Roberto Aguirre-Sacasa (Glee, Spiderman). It's directed by incoming Almeida artistic director Rupert Goold.
The campaign follows Easton Ellis' first Kickstarter campaign for his film The Canyons, an erotic thriller starring Lindsay Lohan that is due to open later this year.
Production company Act 4 Entertainment aims to raise $150,000 in "enhancement money" by 24 May. The additional funds will, according to press material, "allow for an extended seven-week rehearsal period, in addition to enhancing production values and hiring live musicians".
Individuals who donate a minimum of $5 through the Kickstarter website will be able to download "You Are What You Wear", one of Sheik's songs from the production. Additional packages include more demos from American Psycho, as well as t-shirts, limited edition prints and signed copies of Ellis' original novel.
Jesse Singer of Act 4 Entertainment said: "We chose Kickstarter because of its ability to generate excitement and build a new community around our production. There is already an expansive and dedicated fan base surrounding American Psycho - we really built this campaign with these fans in mind."
Billed as "a bloody satire", American Psycho tells the story of Wall Street trader and self-possessed serial killer Patrick Bateman, who is living the high life in 1980s Manhanttan - buying the most expensive designer clothes, eating at the most exclusive restaurants, partying at the hottest clubs … and indulging in much darker transgressions privately.
The novel has sold more than 1.6 million copies worldwide. The 2000 film adaptation starred Christian Bale as Bateman.
American Psycho runs at the Almeida from 12 December 2013 to 25 January 2014 (previews from 3 December).