After two years in development and various iterations at the Battersea Arts Centre and the Edinburgh Festival, the world premiere this month of the full-fledged Jerry Springer - The Opera at the National Theatre may seem like the final destination of a long journey. However, it's not ending there, certainly not if Allan McKeown and comedy promoters Avalon - the commercial backers who are co-producing the show with the National Theatre - have anything to do with it. They are already banking on both a West End and subsequent Broadway transfer for the irreverent, genre-busting musical following its limited season at the National. Of course, the critical reception on 29 April 2003 could have a big impact on those plans, though the signs are good with lots of advance feelgood from earlier previews.

(Psst! There's still time to come along with Whatsonstage.com to the National on 22 April to see Jerry Springer - The Opera and get a FREE drink at our post-show party with members of the cast. For more information or to book, click here! Must book by 15 April 2003!)