In Gasping, bright young marketing exec Philip hatches the idea which soon starts to earn serious money for his boss. Following a ruthless advertising campaign, the new ‘suck and blow - a machine for personalised, de-toxed, pure air - takes off. But overnight success leads to a global crisis. When it comes, ultimately, to cash flow versus air flow, Philip discovers his conscience.
Elton is enjoying a buoyant dramatic season this spring. In addition to Gasping, his Popcorn, winner of the 1998 Olivier award for Best New Comedy, continues to pack in West End audiences at the Apollo, Shaftesbury Avenue. And his new play, Blast from the Past, which opened to positive reviews earlier this month at the West Yorkshire Playhouse, is rumoured to be transferring to the West End as well.