WhatsOnStage.com Industry Services

WhatsOnStage provides the theatre industry with the tools to market, sell and promote shows and events to a mass consumer audience

Founded in 1996 to connect the theatre industry with a mass consumer audience, WhatsOnStage.com is the UK’s biggest and best dedicated theatre website. It is ranked number 1 in the UK by Alexa and number 2 by Hitwise amongst all performing arts websites, and named one of the top 100 arts tweeters by The Times.

In addition to integrated ticketing, WhatsOnStage.com is the trusted source for theatre information and editorial content. The website comprises a listings database of some 5,500-plus performances nationwide at any time, unrivalled theatre news, reviews, photos, interviews, gossip, blogs and features, as well as video, user-generated content and lively discussion boards. And over 200,000 subscribers receive our email newsletters and special offers on a weekly and daily basis.

Our audience represents the country’s most avid theatregoing and arts-loving demographic available online.

We founded and present the annual WhatsOnStage Awards. Now in their 13th year, the WhatsOnStage Awards are the only major UK theatre awards decided across by the public, with over 60,000 people voting each year. The company also runs the WhatsOnStage Theatre Club and hosts year-round events to major new West End productions, including post-show Q&As with the stars and creatives, which enhance the theatregoing experience for all involved.

WhatsOnStage Ltd was acquired in January 2013 by TheaterMania.com, Inc., the leading US-based theatre content, ticketing and services company. The merger of these two renowned theatre brands forms the first dedicated transatlantic digital theatre media group, serving the world’s two great theatre capitals, London and New York, and markets throughout the United States and United Kingdom. Under our new ownership, the WhatsOnStage.com website was relaunched in June 2013. Major investment has been made in the new site, which is based on a robust, scalable platform that has been custom-built for theatre ticketing, show listings and content. This platform has been developed by TheaterMania and road-tested to huge success in the Broadway and nationwide US markets.


WhatsOnStage.com audience members are educated, affluent and active consumers of all ages, who spend a high proportion of their income on theatre and other cultural lifestyle pursuits. They are also key influencers for others’ theatregoing choices.

  • 52% female, 48% male
  • 46% aged 25-44
  • 42% earn over £50,000 per year
  • 57% attend the theatre at least once a month
  • 24% are frequent visitors to WhatsOnStage.com, logging on daily or several times a week
  • Amongst frequent visitors, 70% are regularly asked for theatre recommendations by their friends
  • Amongst frequent visitors, 45% will tell 11-50+ friends when they like a show
(Sources: Quantcast, Audience surveys)

Traffic Reach

WhatsOnStage.com reaches a highly targeted and – on our new, fully optimised platform – a rapidly expanding population of ticket-buying, arts-loving consumers. As of May 2013:

  • 1.1 million monthly page impressions
  • 305,000 + unique visitors per month
  • 470,000 + total visits per month
  • 57% new visitors
  • 2 mins average visit duration
  • 49,000 + Twitter follows
  • 140,000 + weekly email Newsletter subscribers
  • 160,000 + daily email Offers subscribers
  • 70,000 + annual Awards voters


WhatsOnStage offers a range of advertising, marketing and event services as well as sponsorship opportunities.


  • Display advertising on the website
  • High-impact and rich media tenancies
  • Content integration programmes
  • Email marketing
  • Social media and creative solutions
  • Theatre Club and Events
  • Year-round hosted Outings to new productions
  • Co-branded joining gift ticket promotions
  • Discreet papering service for members only

WhatsOnStage Awards

  • Sponsorship and Awards-related marketing opportunities
  • Individual patron packages
  • Corporate hospitality


  • Free, comprehensive listings for shows and venues nationwide
  • Artwork and video trailers added and updated on request

Media Pack

WhatsOnStage is a unique media company that delivers a high ROI to advertisers through the following bespoke products.

  • Display advertising on the website
  • High-impact and rich media tenancies
  • Content integration programmes
  • Email marketing
  • Social media and creative solutions
  • For a full media pack and rate card, please contact our Advertising Department.

Submit Query

Submit Query

Thanks for your interest in advertising on the UK’s leading theatre website. If you want to attract theatregoers to your show – or reach this affluent arts-loving demographic – we can help. Please call us on 020 7317 9100 and we’ll get back to you right away.

Contact Us


[email protected] +44 (0)20 7317 9100

Advertising & Marketing

[email protected] +44 (0)20 7317 9109

Theatre Club

[email protected] +44 (0)20 7317 9107

WhatsOnStage Awards

[email protected] +44 (0)20 7317 9107