Kath M Mainland & Stephen Crawley
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Fringe Brews Up Deal With Deuchars

After the Edinburgh Comedy Awards recently announced a sponsorship deal with Foster's lager (See News 26 May 2010), The Festival Fringe Society is teaming up with local Scottish brewer Deuchars IPA in a three-year sponsorship deal.

The Edinburgh produced ale will help thousands of visitors navigate their way across the festival city. The company will sponsor the distinctive venue boards and combined festival maps meaning the branding will appear next to the map in every official Fringe programme and in hundreds of venues throughout the Scottish capital.

In another first for Deuchars IPA, their iconic Caledonian Brewery on Slateford Road will become a venue – number 268 – and will host its own programme of events during the Fringe.

Announcing the partnership Kath M Mainland, Festival Fringe Society Chief Executive, said: “It is with great pleasure that the Fringe Society can announce that Deuchars IPA is a key new sponsor for 2010. As two internationally recognised Scottish brands, both famous for their Edinburgh connection, we’re delighted to be working together"

Stephen Crawley, Managing Director of Caledonian Brewing Company, who make the ale said: “This is a significant step for Caledonian and I look forward to building a mutually beneficial relationship with the Fringe. Edinburgh provides such a stunning backdrop for the biggest arts festival in the world and for us as a local business and a strong Edinburgh and UK brand, we are very proud to be part of such a prestigious event."

The 2010 Edinburgh Festival Fringe runs from 6 to 30 August 2010. The Fringe Programme, with full show and venue listings, will be launched on Thursday 10th June. The Fringe Box Office opens on Friday 11th June at 8.00am.

- by Joseph Pike

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