SOLT offers £10 theatre tickets to commuters during OlympicsDate: 13 March 2012
The Society of London Theatre (SOLT) will offer discounted theatre tickets to Londoners during the Olympics in a bid to encourage travel during off-peak hours. The tickets will be just one of a number of incentives offered to workers in ‘hot spot’ areas to use after office hours during the Games.
Ben Plowden, director of surface planning at TFL, said: “London will be a hugely exciting place to be this summer with a fantastic spectacle of sporting and cultural events. We know that at certain times and in certain locations the public transport network will be much busier than usual. That's why we are teaming up with a range of London's top attractions to ensure that people able to travel home outside peak hours on the busiest days are spoilt for choice when deciding how to spend their evening."
SOLT chief executive Julian Bird added: “We will be providing ... reduced priced tickets to some of the best theatre shows around through our new spring promotion and at tkts in Leicester Square, London. I'd urge other businesses to follow our lead and give commuters a range of options to enjoy their summer evenings in the city.”
The tickets will also help ease fears over the impact of the Games on West End audiences. Encouragingly, our Whatsonstage.com survey also showed that nearly 70% of theatregoers expect to be attending the theatre just as much, or more often, than they usually do during the Olympics.
Other ‘after work’ offers from TFL include spa packages for The Sanctuary, VIP tours at Madame Tussauds and discounted cinema tickets at Apollo Cinemas in Piccadilly.
- McKenzie Kramer