Text Vote Best West End Show in 10th WOS AwardsDate: 12 November 2009
For our TENTH ANNUAL Whatsonstage.com Awards, the “theatregoers’ choice”, we have introduced a very important new category: Best West End Show, which is sponsored by ticket agency Groupline.
Unlike the main 2010 categories, covering new productions opened during the Awards year from 1 December 2008 to 30 November 2009, all current West End productions are eligible to be nominated for Best West End Show and, in honour of the tenth birthday and in recognition of just how many hits that may take in, the shortlist will be extended to ten shows rather than the usual six.
The “10 for 10” list is likely to take in many of the blockbusters that have arrived during the decade since the Awards were founded – including previous Whatsonstage.com Award winners, such as Hairspray (a record seven wins in 2008), We Will Rock You, Billy Elliot, Wicked and Jersey Boys – as well as some of Theatreland’s most established brands - like The Phantom of the Opera, Les Miserables, Chicago, Blood Brothers, Mamma Mia!, The Woman in Black and even the ultimate long-runner, Agatha Christie’s The Mousetrap.
Since the nominations phase opened on the website last week - click here to nominate now! - more than 3,500 theatregoers have submitted their nomination forms, with Groupline’s Best West End Show proving one of the most popular categories. Once the 2010 Awards shortlists are announced and final voting opens on Friday 4 December, even more people will be able to take part.
For Best West End Show only, and for the first time in Whatsonstage.com Awards history, theatregoers will be able send their choice of winner via text message by texting “show” and the corresponding letter for their favourite production to 82727. Text codes for the “10 for 10” nominees will be published with the shortlists, and show producers are encouraged to promote details via their theatres. Of course, voting will also continue online as usual at awards.whatsonstage.com in this and all other fields.
Whatsonstage.com editorial director Terri Paddock commented: “In the inaugural Whatsonstage.com Awards ten years ago, we were surprised and delighted when 7,000 people logged on to vote. By last year, that number had increased five times, to a record 35,000 voters. With the introduction of Groupline’s Best West End Show and text voting, we hope to smash that voter turnout record for our tenth birthday. At Whatsonstage.com, we fervently believe that theatre is the most exciting and vibrant of all art forms, and we want as many people as possible to share in our enthusiasm and in our celebration of the best of the West End, both over the past year and the past decade.”
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WITH THANKS TO OUR SPONSORS: