New Comedy Venture Launches in West End
Date: 27 November 1997
A new comedy venture, Live at the Vaudeville, is launched next month at the Vaudeville theatre in London's West End. Brainchild of producer Edward Snape, the initiative aims to bring together the very best of popular comedy and new variety performers into one branded venue. Live at the Vaudeville will operate for up to nine months each year and will be programmed with a mostly younger audience in mind, reflecting recent successful West End attempts - such as Popcorn and Shopping and F***ing - to cater to this market. To make the shows more accessible, Snape has introduced a low-cost pricing structure which includes top price seats at £12.99 (£14.99 on weekends). Snape comments: In the same way that the international stars of the 50s and 60s queued to appear at the London Palladium, Live at the Vaudeville will provide an intimate theatre space for today's comedians and new variety performers. The first show of the new venture, Julian Clary's Special Delivery, opens 9 December.
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