Blue Men Get Multimedia Teeth???
Date: 13 July 2006
Fans of the Blue Man Group can now share the madcap antics of the blue trio with their friends for free, with (coincidentally entitled) Bluetooth technology installed at the West End’s New London Theatre (where the show has been playing since November 2005), allowing clips of the show to be downloaded onto mobile phones and sent to other people via text message. Bluetooth has already been used for marketing purposes in the film and music industries, but this is the first time the technology has been available for live theatre. Blue Man Group is no stranger to multimedia promotions, having recently signed a sponsorship deal with London Weather (See The Goss, 16 Mar 2006). James Charrington, international marketing manager at producers Stage Entertainment, said: “People see our show and love it, but they find it almost impossible to describe it properly to their friends. Now they will have a great way of sharing their experience, and a free souvenir of an unforgettable night.”
Got some goss? Contact email@example.com
Subscribe to our free newsletter
Featured Editor's Picks
|Infographic: The economic impact of Arts & Culture in the UK |
When Culture Secretary Maria Miller called for the arts to make their "economic case" for subsidy, t...
|Plays Cast: Harry Potter star in Southwark Moment, more for Branagh's Macbeth|
Bonnie Wright, best known for playing Ginny Weasley in the Harry Potter films, will make her stage d...
|Brief Encounter with ... The Kite Runner's Ben Turner|
Ben Turner stars in the stage version of the bestselling book The Kite Runner, which runs at Liverpo...
|Titus Andronicus (RSC)|
This latest production of Shakespeare's Titus Andronicus, to borrow from football punditry, is a p...
|Take Five: Britain's outdoor theatres|
With half-term approaching, the weather (hopefully) set to improve for the bank holiday weekend and ...
|West End Live returns to Trafalgar Square next month|
West End Live, a weekend of free entertainment from top London shows, will return to Trafalgar Squar...
|Robert Sean Leonard: 'I carry the ghost of Gregory Peck on my shoulders'|
Actor Robert Sean Leonard is currently playing Atticus Finch in Timothy Sheader's production of To K...
|To Kill A Mockingbird|
Twenty years ago, a young Robert Sean Leonard appeared on the London stage with Alan Alda in...
|X Factor musical titled I Can't Sing!, opens Palladium March 2014 |
The forthcoming X Factor musical will be called I Can't Sing! The Musical and will premiere at the L...
|Donmar stages Nick Payne premiere, Wesker's Roots & Tom Hiddleston in Coriolanus |
The Donmar Warehouse has announced its new season, which features the premiere of Nick Payne's new p...