Fever Breaks Theatre Adverts Taboo???
Date: 15 February 2005
If adverts in theatre programmes worry you in the least, don’t go anywhere near the Apollo Victoria on 1 March 2005. During breaks in that evening’s performance of disco musical Saturday Night Fever, cast will act out scripted “commercials” advertising McDonald’s, Kellogg’s, Heinz and other brands. The experiment is being organised by London advertising agency Leo Burnett. If successful, it could mean more live theatre adverts in future. Would audiences put up with that? Perhaps if it meant a reduction in ticket prices? If you have views on the subject, please post them on the Whatsonstage.com Discussion Forum.
UPDATED, 16 Feb 2005: Since posting this snippet, a show spokesperson has been in touch to clarify that the 1 March event is in aid of Comic Relief and that “producers do not support this as a way forward for advertising within the theatre”. Nevertheless, the concept of in-theatre advertising has already sparked debate on the Discussion Forum.
Got some goss? Contact firstname.lastname@example.org
Subscribe to our free newsletter
Featured Editor's Picks
|X Factor musical titled I Can't Sing!, opens Palladium March 2014 |
The forthcoming X Factor musical will be called I Can't Sing! The Musical and will premiere at the L...
First things first, it's great to see the Southwark Playhouse open again. Set halfway down New...
|Clint Eastwood on board to direct Jersey Boys film?|
Hollywood legend Clint Eastwood has reportedly been signed up to direct the film version of Jersey B...
|Michael Coveney: Big Apple bites and Manhattan memories|
You should always do new things in familiar cities. Over the past few days in New York, I walked a...
|Donmar stages Nick Payne premiere, Wesker's Roots & Tom Hiddleston in Coriolanus |
The Donmar Warehouse has announced its new season, which features the premiere of Nick Payne's new p...
|Podcast: Kendal & co in Relatively Speaking Q&A|
Last night (21 May 2013), 140 Whatsonstage.com theatregoers attended Relatively Speaking at the West...
|1st Night Photos: Kimberley Walsh & Denise Van Outen toast Tointon in Relatively Speaking|
Strictly Come Dancing stars Kimberley Walsh, Denise Van Outen and Artem Chigvintsev toasted former S...
|ATG acquires Broadway's largest theatre The Foxwoods, home of Spider-Man|
In another significant step for transatlantic theatre relations, the UK’s biggest theatre ...
|Video: Sheila Hancock shows wild side in Barking in Essex trailer|
As this new trailer reveals, Sheila Hancock has had a dramatic TOWIE-style makeover for her forthcom...
| Review Round-up: Critics convinced by Relatively Speaking?|
Lindsay Posner's revival of Alan Ayckbourn's Relatively Speaking opened at the Wyndham's Theatre las...