£10 Frenzy Spreads to Old Vic & Tempest???
Date: 24 January 2003
Taking a leaf out of the National's book, producers of the Sheffield Crucible transfer of The Tempest - now at the West End's Old Vic, starring Derek Jacobi and Daniel Evans - are implementing their own £10 ticket policy. The catch is that, to get the cheap seats, you have to be under 26. If you've got valid proof of ID, you can purchase stalls tickets (they're normally priced up to £37 and are subject to availability) in person at the Old Vic box office only. Apparently, the young people pricing was one of director Michael Grandage's conditions of transfer. He has already had success with the scheme in Sheffield. Should we look out for it soon at London's Donmar Warehouse? Grandage took over as artistic director there last month and would no doubt like to tinker with pricing, though the "subject to availability" may be the sticking point as the majority of productions at the high-profile though terribly intimate (just 250-seat) venue are sell-outs.
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