Spotlight on the sponsors of the 2013 Whatsonstage.com Awards
Date: 5 February 2013
With the votes in and the results strictly embargoed until the star-studded Awards Concert on 17 February, our attention turns to the wonderful sponsors who make the Whatsonstage.com Awards possible. And we're especially delighted that so many of this year's sponsors have intricate ties with the brilliant productions that made the shortlists.
For example, Digital Theatre, who are sponsoring both Best Actor and Best Actress in a Play categories, recently filmed and released the Young Vic's A Doll's House (for which its star Hattie Morahan is nominated for Best Actress and the production is up for Best Play Revival) to be viewed in the comfort of your living room. As their website promises, you really will get the best seat in the house!
Elsewhere, theatre marketing giants AKA and Dewynters, who are sponsoring Theatre Event of the Year and London Newcomer of the Year respectively, have worked on over 40 of the nominated shows between them. Each provide invaluable services to clients ensuring that key selling points of each production get effectively communicated to you, the theatregoer. Another of our marketing sponsors is Jo Hutchison International, whose nominated productions include the three Hampstead Theatre shows on the shortlists - 55 Days, Chariots of Fire and The Judas Kiss.
A crucial tool of modern-day theatre marketing is video, and our Best Director sponsor Totally Theatre Productions specialises in making video content for theatre, from trailers and EPKs (electronic press kits) to live-streaming and first night reports. Their long list of recent clients includes multiple nominated shows The Bodyguard, Top Hat, Loserville, Singin' in the Rain and Chariots of Fire.
And staying in the digital realm, several of our sponsors this year specialise in offering the latest technologies to enhance one of the world's oldest artforms. For example, Feast Creative is a London based design studio specialising in graphics and websites for theatre and the arts. And we can certainly testify to their effectiveness as, among recent projects, they designed the 2013 Whatsonstage.com Awards site.
Other technical specialists include Autograph, a long-established leader in the world of theatre sound equipment supply, who have helped us create a new category this year for Best Original Music. And on the lighting side of things, we're delighted to partner again with White Light, who are equally accomplished in the field of lighting equipment and proudly sponsor the Best Lighting Designer award. Both Autograph and White Light are providing their services to the Whatsonstage.com Awards Concert production as well.
The prize for the most show associations goes to W&P Longreach, who have worked with a whopping 41 of the nominated shows. And how do they work with them? By brokering insurance, which, as any producer will tell you, is a crucial component of any major theatre production. And, if you're a performer interested in insurance, chances are you'll be familiar our long-term sponsor Equity, who are again associated with the Best West End show category. And if you're not a member of the only Trade Union to represent artists from across the spectrum or arts and entertainment, you really should be.
This is just a glimpse of the 21 sponsors who we're proud to be working with on this year's Whatsonstage.com Awards. We hope it helps give you some idea of the businesses behind the logos, and the varied and vital work they do within the theatre industry.
THANKS AGAIN TO ALL OUR SPONSORS:
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