This year, Sweet have changed their vision. They are housed in one rather than many buildings, with a programme spanning two spaces in Apex Hotel on Grassmarket. And they have changed their branding, their slogan – they’re now “expanding the view” – and want to encompass more than just Fringe events in future years.

The launch event, in their larger City 1 space, was hosted by Lynn Ruth Miller, whose show Approaching 80 is one of this year’s featured events. Miller encouraged the audience to laugh or clap to encourage the performers to be their best - “we cannot hear you when you smile” went down well.

Extracts of Decadence, I Didn’t Mean to Be a Virgin in the 80s, Matt and Ian Don’t Know, W.R.E.N.S., The Carroll Myth and Mindreading for Breakfast made up the showcase.

- C Pearce