Although I am not directly involved in Amateur Musical Theatre, I do know many who are and I have been a supporter of the amateur theatre all my life.
From speaking to many friends I gather amateur musical production is having a very hard time.
1. Rising costs of theatre hire and professional services and the expense of the orchestra and royalties etc. Costs for mounting productions can be from £20k to £80k plus! There are no subsidies and a society relies solely on it box office receipts to cover thie cost of the show.
2. With theatres far from full (apart from perhaps the Sat evening) it is difficult to raise ticket prices to keep ahead of these rising costs.
3. Finding a show with sufficient "box office appeal" is increasingly difficult with audiences reluctant to go and see anything they have not previously heard of. This is true in the professional theatre too. But really how many times can a society do Annie or Oliver? Audiences for amateur shows are on the decline.
4 Availabilty of shows is problematic. So many shows are restricted or unavailable. Lloyd Webber for example seems not to release anything to the amateur market, and as he has had many of the hit shows over the past 20 years - Sunset Boulevard, Evita, Cats, etc none of these are available, forcing amateurs back 50 years to the days of Rodgers and Hammerstien - Lloyd Webber now holds the rights to the Sound of Music now apparantly which is also restricted due to the pro tour.
So what does the future hold? Standards can very enormously which I think is a problem in itself - I have seen some amateur productions which have rivalled pro productions many times with big budgets and very high standards. I have also seen some truly appalling shows which have not been worth the price of admission!! I know many societies are struggling, are folding or merging. But if they cannot produce shows of a standard which the general public wish to see (gone are the days when a casts relatives can fill a theatre for a week) then I think the future is bleak.
I know many others on this board are involved in amateur theatre. What are your thoughts on this and your experiences? Any soloutions?
