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CAA

Member Since 19 Feb 2007
Offline Last Active Apr 26 2013 08:56 AM
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#260222 Olivier Nominations

Posted Honoured Guest on 28 March 2013 - 11:09 AM

The nub is that SoLT is gradually stepping up their manipulation of these awards to favour the productions they want to promote. They no longer honour what a critical panel decides is the "best". The SoLT awards are now similar to the WoS awards. Both are of interest in reflecting what certain interested parties wish to publicise but neither is an honest assessment of quality. It's a shame that the SoLT awards are degenerating into crassness just as they regain their former media prominence but the two changes are probably closely related. The SoLT awards can only get mass media coverage by honouring what is already most familiar to consumers of the mass media. Unfortunately, the award winners now know their awards are devalued. The "Olivier" awards are now the "Salt" awards, to be forgotten on the next day's chip paper.