Ian, on 12 April 2012 - 06:47 PM, said:
<br />What annoys me is the quote from Nica Burns:-<br />"The moment we moved from manual box office to computer box office the the costs of running a box office tripled." and "But in the world of modern technology, people expect to be able to buy their ticket at any time of day and from a place of their choosing"<br /><br />I would love to see the research behind that. I suspect that was a simple question along the lines of "Would you like to be able to buy a ticket online at any time?" rather than the reality of "Would you like to pay up to £12.25 [The stage figure] per ticket to buy a ticket online at any time?"<br /><br />I strongly suspect the answer would have been very different. I, for one, could live with having to contact a box office between the hours of 10:00am and 7:00pm for a fee free purchase. Now it is almost impossible to contact the box office direct. Plus the agencies have no knowledge of how bad a "restricted view" seat actually is, how high the stage is for a particular production, nor if the cut off from the rear stalls affects a particular show or not. All of which, in the past, would have been known by the box office staff at that theatre.<br /><br />... and don't even start me on Jonathan Browns justification on charges ....... !<br />
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So according to this person it's all our fault ticket prices have increased is it? Surely, a 24hour computerised system gives more access to tickets and therefore more sales.