If you live in Manchester, you cannot fail to notice that the Take That inspired musical, Never Forget opened officially last night at the Opera House. You will have seen the bus shelter adverts, the viral marketing, and adverts in your local newspaper. But did you buy a ticket?

Yesterday, members of seefilmfirst.com, a marketing company who supply free cinema tickets to members, sent out free invites to Never Forget last night, completely out of the blue.

These freebies were understandably snapped up, so a follow up email was sent offering cheap tickets. Is this just a marketing ploy or is the show struggling to shift tickets? I saw Rob Brydon recently at a packed Palace Theatre and a comedian supporting him said that he did not think people had done away with entertainment, inspite of the credit crunch.

But, have you seen the amount of offers you are being emailed for cheap theatre tickets? You can now even get two for ones for gigs. Maybe people are being more selective. After all, you cannot see ‘em all. So, Mary Poppins might be your one big spend, therefore Never Forget ends up further down your list.

Or is the show simply not shifting tickets because like me, you did not like it first time round?

This entry was posted on Wednesday, April 8th, 2009 at 8:10 am and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.